Nikon has announced the NIKKOR Z 120-300mm f/2.8 TC VR S, a fast telephoto zoom for Z-mount mirrorless cameras with a teleconverter built into the lens. Nikon lists it at...
Impulse Cameras |
Nikon has announced Firmware 2.0 for the ZR, built on the EXPEED 7 processor. It is due before the end of 2026, and it is aimed at filmmakers who shoot...
Impulse Cameras |
A few launches worth knowing about from the past couple of weeks, from a compact cinema-leaning body to a very large telephoto zoom. Prices and dates are the ones the...
Impulse Cameras |
SIGMA's fp2 adds 6K open gate and ProRes RAW to a tiny L-Mount body. Our read on who it suits, what changed, and the trade-offs.
Impulse Cameras |
Insta360 has added a mic system to its lineup, sitting between its Mic Pro and the entry-level Mic Air. The transmitter has a small E-Ink screen that shows an image...
Impulse Cameras |
Sony has announced the FX5 and says it expects to start shipping to customers on November 16, 2026. That date comes from Sony and could still move, so treat it...
Impulse Cameras |
Sony's FX5 has been a long wait. The compact cinema camera has slipped more than once, but PetaPixel reports that retailers are now listing real ship dates, which is the...
Impulse Cameras |
The DJI Osmo Pocket 4 has leaked ahead of its official release, with retail sightings, user manuals, and early hands-on footage already surfacing. From possible 6K video and 10-bit color...
Jared Roth |
Canon has revealed a limited edition PowerShot G7 X Mark III to celebrate 30 years of the PowerShot lineup. Here’s what’s different and when it’s coming.
Jared Roth |
Just minutes from Milwaukee Mitchell International Airport, Impulse Cameras is the closest dedicated camera store for photographers and filmmakers traveling through Milwaukee. As an authorized dealer for top brands like...
Shane Garski |
Sony A7 V: The New Standard for Hybrid Creators Sony finally dropped the Alpha 7 V, and it’s exactly what working creators were waiting for: a true successor to the...
Shane Garski |
We’re not the type to make dramatic posts, but this one matters — to us, to our customers, and to every small business that gets targeted by people like this....
Shane Garski |
In a market often dominated by brand rivalry, this guide takes a balanced look at Sony, Canon, Fujifilm, Nikon and Lumix mirrorless cameras. It explains how Sony’s open lens ecosystem...
Travis Garski |
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