Street Candy
Street Candy Psychedelic Street 400 35mm Film (36 exposures)
Regular price $13.00Unit price
Film Stock for Analog & Film Photography
Shooting film is a deliberate, tactile practice that produces images with a character no digital filter can fully replicate — the grain structure, color rendering, and tonal qualities of a well-exposed roll of Kodak Portra, Fujifilm Pro 400H, or Ilford HP5 have made analog photography a valued practice for fine art photographers, portraitists, and anyone seeking a different creative experience. Impulse Camera Store carries color negative, black and white, and slide (E-6) films from Kodak, Fujifilm, Ilford, Cinestill, and other specialty manufacturers for 35mm, 120 medium format, and large format systems.
Buying Guide: Film Stock Selection
Color Negative Film (C-41)
Color negative film is the most widely shot film format — it's forgiving of exposure errors (especially overexposure), produces a wide dynamic range, and develops in the universally available C-41 process. Kodak Portra 400 is the industry standard for portrait, wedding, and lifestyle photography, prized for its skin tone rendering and fine grain at ISO 400. Kodak Gold 200, Colorplus 200, and Fujifilm Superia are popular budget color options. Cinestill 800T is a tungsten-balanced motion picture film popular for low-light and night urban photography.
Black & White Film
Black and white film offers enormous creative latitude and can be developed at home or in a variety of developers that allow you to control contrast, grain, and tonality. Ilford HP5 Plus (ISO 400, forgiving exposure latitude) and Kodak Tri-X 400 are the classic choices for documentary and street photography. Ilford Delta 100 and Kodak T-Max 100 provide finer grain for studio and landscape work. For extreme low-light and push processing, Ilford Delta 3200 and Kodak T-Max P3200 push to ISO 6400 and beyond.
120 Medium Format Film
Shooting medium format film produces significantly larger negatives than 35mm — more detail, smoother grain, and a rendering quality that exceeds 35mm at equivalent ISO. Kodak Portra 400 in 120 is the premier medium format portrait film. Most major color negative and black and white films are available in both 35mm and 120 format. 120 film yields 12, 16, or 8 exposures depending on camera format (6x6, 6x4.5, 6x7/6x9).
Slide Film (E-6 / Reversal)
Slide or reversal film (E-6 process) produces a positive image directly on the film — the actual slide is the final image, with saturated colors and high contrast. Fujichrome Velvia 50 is the iconic landscape slide film, prized for its extreme color saturation. Slide film requires more precise exposure than negative film and is less forgiving of errors, but the resulting color accuracy and saturation are unmatched.
What is the difference between 35mm and 120 medium format film?
35mm film (24mm x 36mm frame) is the most common film format, used in most consumer and professional 35mm cameras. 120 medium format film produces a larger negative (approximately 56mm wide) for formats like 6x4.5cm, 6x6cm, 6x7cm, and 6x9cm. Larger negatives capture more detail, smoother grain, and greater dynamic range — medium format film scans or enlarges to larger print sizes without visible grain degradation.
Does Impulse Camera Store develop film?
Film development availability varies — contact sales@impulsemke.com to ask about current development services and options for C-41 color negative and black and white processing in Milwaukee.
What film ISO should I use outdoors?
ISO 100-200 film is ideal for bright outdoor daylight, producing fine grain and rich colors. ISO 400 film is the most versatile choice — it handles bright outdoor conditions well (use a moderate aperture) and provides enough sensitivity for indoor and shade shooting. ISO 800-1600 film is best reserved for overcast, indoor, and low-light conditions where faster shutter speeds are needed.
Can I push or pull film during development?
Yes — push processing (developing at a higher temperature or for longer time) effectively increases the film's ISO, allowing you to shoot underexposed film at a higher effective speed. Pull processing reduces contrast for overexposed rolls. Most professional C-41 and B&W labs offer push/pull as a service. Common push increments are +1 stop and +2 stops.
How should I store unused film?
Unexposed film is best stored in a refrigerator at 35-50°F to slow emulsion aging. Remove film from the fridge 1-2 hours before shooting to allow it to reach room temperature and prevent condensation inside the canister. Keep film away from X-ray machines when traveling — checked luggage X-ray equipment is increasingly powerful and can fog high-speed films.
Visit Us in Milwaukee — Impulse Camera Store carries 35mm and 120 film stock for Milwaukee's analog photography community. Stop in to browse current film inventory or email sales@impulsemke.com to check availability on specific stocks and formats.
