{"title":"Lenses","description":"\u003cp\u003eThe right lens shapes every shot. Explore prime lenses for low-light sharpness, versatile zooms for run-and-gun shooting, and specialty wide-angle, telephoto, macro, and cine glass across all major mounts.\u003c\/p\u003e","products":[{"product_id":"tamron-17-28mm-f-2-8-di-iii-rxd-lens-for-sony-e","title":"Tamron 17-28mm f\/2.8 Di III RXD Lens","description":"\u003cdiv class=\"title_OMS5rN7R1Z\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\"\u003eKey Features\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eXLD and LD Elements\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eBBAR and Fluorine Coatings\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eRXD Stepping AF Motor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eMoisture-Resistant Construction\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eComprising a flexible wide-angle range, the \u003c\/span\u003e\u003cb\u003e17-28mm f\/2.8 Di III RXD\u003c\/b\u003e\u003cspan\u003e from \u003c\/span\u003e\u003cb\u003eTamron\u003c\/b\u003e\u003cspan\u003e is a versatile zoom for full-frame Sony E-mount mirrorless cameras. Covering ultra-wide to wide focal lengths, this lens is particularly suitable for landscape, astrophotography, and architectural shooting. Its bright f\/2.8 constant maximum aperture complements this range and affords increased control over depth of field along with enhanced low-light performance. The optical design incorporates a both XLD and LD elements, which produce a highly corrected image with reduced chromatic aberrations and color fringing for improved clarity and color accuracy. Individual elements also feature Tamron's BBAR coating, which suppresses flare and ghosting for greater contrast when working in backlit and harsh lighting conditions. Additionally, adding to the versatility, an RXD stepping motor enables quick, near-silent autofocus performance to suit stills and video, along with full-time manual focus override and a minimum focusing distance of 7.5\". Suiting this lens's use in inclement weather conditions, it also features a moisture-resistant construction along with a fluorine-coated front element to protect against fingerprints and smudging.\u003c\/span\u003e\u003c\/p\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":48408774738225,"sku":"AFA046S700","price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/1701795622_1461529.jpg?v=1709311845"},{"product_id":"tamron-18-300mm-f-3-5-6-3-di-iii-a-vc-vxd-lens-for-sony-e","title":"Tamron 18-300mm f\/3.5-6.3 Di III-A VC VXD Lens","description":"\u003cp\u003eThe Tamron 18-300mm f\/3.5-6.3 Di III-A VC VXD is a superzoom built for Sony E-mount APS-C shooters who want one lens to cover everything from wide-angle to ultra-telephoto. It suits travel and event photographers who don't want to swap lenses mid-shoot, offering an equivalent focal range of 27-450mm. Built-in stabilization and a close focus distance make it equally useful for landscapes, portraits, and distant details.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.6x Zoom Range\u003c\/strong\u003e: Covers an equivalent 27-450mm focal range for Sony E-mount APS-C cameras in a single lens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5.9\" Minimum Focus Distance\u003c\/strong\u003e: Focuses down to 5.9 inches for close-up shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual VXD Autofocus Motors\u003c\/strong\u003e: Dual VXD linear motors deliver quiet, fast, and precise autofocus for stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibration Compensation\u003c\/strong\u003e: Dual gyroscopic sensors drive Tamron's VC system to counteract horizontal and vertical shake.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Sealed Construction\u003c\/strong\u003e: A weather-sealed build holds up to outdoor shooting in variable conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1:2 Maximum Magnification\u003c\/strong\u003e: Achieves a 1:2 maximum magnification ratio at the wide end of the zoom range.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tamron","offers":[{"title":"Sony E-Mount","offer_id":49246168580401,"sku":"AFB061S700","price":599.0,"currency_code":"USD","in_stock":true},{"title":"Fujifilm X-Mount","offer_id":49246168613169,"sku":"AFB061X700","price":599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/1626874564_1654621.jpg?v=1711141622"},{"product_id":"tamron-28-75mm-f-2-8-di-iii-vxd-g2-lens-for-sony-e","title":"Tamron 28-75mm f\/2.8 Di III VXD G2 Lens","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eEvolved Excellence:\u003c\/strong\u003e The Tamron 28-75mm f\/2.8 Di III VXD G2 lens emerges as the refined successor to the globally acclaimed 28-75mm F\/2.8 Di III RXD (Model A036), showcasing the progress of continuous innovation and dedication to user feedback. This second-generation lens maintains the compact form factor beloved by its predecessor while stepping up in terms of optical performance and feature set, aligning with the demands of the latest high-resolution digital cameras.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eOptimized Optical Design for Superior Quality:\u003c\/strong\u003e The revamped optical structure of the 28-75mm F2.8 G2 consists of 17 elements in 15 groups, including strategically placed LD (Low Dispersion) and GM (Glass Molded Aspherical) elements to minimize optical aberrations. This meticulous design results in unprecedented resolution across the entire zoom range and flawless image quality from center to edge, complemented by the aesthetically pleasing bokeh characteristic of fast-aperture lenses. Its compact stature is preserved, offering a balanced blend of portability and high-end performance.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eEnhanced Autofocus with VXD Technology:\u003c\/strong\u003e Leveraging TAMRON's advanced VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens achieves autofocus speeds approximately twice as fast as the Model A036, ensuring precision and speed in capturing fleeting moments. This technology guarantees silent operation, making the lens equally suitable for video recording and still photography in noise-sensitive environments.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAdvanced Close-up Capabilities:\u003c\/strong\u003e With a Minimum Object Distance (MOD) of 7.1 inches at 28mm and a maximum magnification ratio of 1:2.7, the G2 model enhances close-up photography, allowing subjects to be captured with striking detail against vast backgrounds, offering a unique perspective in macro photography.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eRevitalized Design for Improved Usability:\u003c\/strong\u003e The new 28-75mm F2.8 G2 lens introduces a refreshed design aesthetic set to define future TAMRON lenses, featuring a sleek, glossy black exterior with improved texture on the zoom and focus rings for better grip and operation. Durability is also a focus, with enhanced abrasion resistance to protect against scratches and fingerprints. Fine adjustments to the zoom ring's resistance and torque ensure a smoother, more intuitive user experience.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eKey Features at a Glance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eTop-Tier Image Quality:\u003c\/strong\u003e State-of-the-art optical design ensures stellar image quality across the zoom range, superior edge-to-edge clarity, and beautiful bokeh effects.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eRapid, Silent Autofocus:\u003c\/strong\u003e Incorporates TAMRON's VXD technology for fast, precise, and quiet autofocus, suitable for both stills and video.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eMacro Photography Enhanced:\u003c\/strong\u003e Achieves an MOD of 7.1\" at 28mm with a maximum magnification ratio of 1:2.7, opening new possibilities for creative close-up shots.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eUser-Friendly Design:\u003c\/strong\u003e A modernized design ethos with improved grip, resistance, and a sophisticated black glossy finish for enhanced operational comfort and aesthetic appeal.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eBuilt for Durability:\u003c\/strong\u003e Features improved abrasion resistance, safeguarding the lens against wear and tear while maintaining its sleek appearance.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":48594803982641,"sku":"AFA063S700","price":699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/L2ltYWdlcy9wcm9kdWN0L21haW4vUy0wNzE2MjR4MTEwMC5qcGc__H_SH480_MW480.jpg?v=1711515581"},{"product_id":"28-200mm-f-2-8-5-6-di-iii-rxd-w-hood","title":"Tamron 28-200mm F\/2.8-5.6 Di III RXD w\/hood","description":"\u003cp\u003eThe Tamron 28-200mm F\/2.8-5.6 Di III RXD is an all-in-one zoom built for full-frame Sony E-mount shooters who want one lens to cover wide-angle through telephoto. It's aimed at travel and event photographers who want to minimize lens changes without giving up image quality or a usably bright aperture at the wide end. On APS-C bodies it delivers a 42-300mm equivalent range, extending its reach even further.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e28-200mm Range, f\/2.8-5.6 Aperture\u003c\/strong\u003e: Covers wide-angle through telephoto in one lens, with a bright f\/2.8 aperture at the wide end for available-light shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRXD Stepping Autofocus Motor\u003c\/strong\u003e: The Rapid eXtra-silent stepping Drive delivers quiet, quick, smooth autofocus for both stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7.5\" Minimum Focus, 1:3.1 Magnification\u003c\/strong\u003e: Focuses as close as 7.5\" with a 1:3.1 maximum magnification ratio for close-up subjects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture-Resistant with Fluorine Coating\u003c\/strong\u003e: A moisture-resistant build plus a fluorine-coated front element resists dust, dirt, and smearing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZoom Lock Switch\u003c\/strong\u003e: Locks the lens in its retracted position for storage and transport.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":48615024230705,"sku":"AFA071S700","price":799.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/1591829127_1568708.jpg?v=1711640953"},{"product_id":"tamron-20-40mm-f-2-8-di-iii-vxd-lens-for-sony-e","title":"Tamron 20-40mm f\/2.8 Di III VXD Lens","description":"\u003cp\u003eThe Tamron 20-40mm f\/2.8 Di III VXD is a compact wide-to-standard zoom for Sony E-mount full-frame cameras, built as a versatile travel lens spanning landscapes, architecture, street photography, and portraits.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/2.8 Maximum Aperture\u003c\/strong\u003e: Delivers strong low-light performance and a shallow depth of field across the entire zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVXD Linear Motor Focus\u003c\/strong\u003e: Fast, precise, and silent autofocus well-suited to video content creators and discreet shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture-Resistant Construction\u003c\/strong\u003e: Shields the lens from the elements, with a 67mm front filter thread for a wide range of filter options.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e0.19m (7.5in) Minimum Focus at Wide End\u003c\/strong\u003e: Allows close-up shots with sharp detail across the zoom range.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tamron","offers":[{"title":"Default Title","offer_id":48667293253937,"sku":"AFA062S700","price":699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/1675260059_IMG_1929163.jpg?v=1711986272"},{"product_id":"fe-70-200mm-f4-macro-g-oss-ii-full-frame-compact-telephoto-zoom","title":"Sony FE 70-200mm F4 Macro G OSS II Lens","description":"\u003carticle\u003e\n\n\u003cp\u003eExcellent corner-to-corner resolution and contrast throughout the zoom range are achieved by combining AA (advanced aspherical) and aspherical lens elements. Three ED (Extra-low Dispersion) elements and one Super ED element suppress chromatic aberration and color bleeding for revealing sharpness. Exquisite full-frame bokeh is enhanced by a circular 9-blade aperture mechanism and optimized spherical aberration.\u003c\/p\u003e\n\n\u003c\/article\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48762943209777,"sku":"SEL70200G2","price":1699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/sony_fe_70_200mm_f_4_g_1689157242_1776284.jpg?v=1712695077"},{"product_id":"fe-85-mm-f-1-8-lens","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003cp\u003eThe Sony FE 85mm F1.8 is a mid-range telephoto prime built for portrait photographers who want sharp results and smooth background blur without the size or cost of Sony's higher-end G Master primes. 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It shares its size, weight, and gearing with the rest of the ATHENA PRIME series, so it drops into an existing RF-mount cine kit without any rebalancing.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast T2.4 aperture\u003c\/strong\u003e: Delivers soft bokeh and strong background separation at an ultra-wide 14mm focal length.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRear filter mount\u003c\/strong\u003e: Accepts ND filters, polarizers, and other filters behind the lens rather than in front, for faster swaps and less risk of front-element damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing\u003c\/strong\u003e: Field of view stays consistent from minimum focus distance to infinity, for clean, predictable focus pulls.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatched series design\u003c\/strong\u003e: Shares consistent weight, size, and gear position with the rest of the ATHENA PRIME lineup, so switching lenses doesn't require rebalancing a gimbal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecise focus control\u003c\/strong\u003e: A 300° focus ring rotation with fluorescent focal scales supports accurate, repeatable focus pulls in low light.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNative RF mount\u003c\/strong\u003e: Built for Canon RF-mount cinema and mirrorless cameras, matching the mount and gearing of the rest of the ATHENA PRIME set.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151758303537,"sku":"NIC-ATH-14RF","price":1399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/RF14_db6b760f-37fc-4dcf-ad9c-ca1d2f7a4a56.jpg?v=1741028629"},{"product_id":"nisi-25mm-athena-prime-full-frame-cinema-lens-t1-9-rf-mount-2","title":"NiSi 25mm ATHENA PRIME Full Frame Cinema Lens T1.9 (RF Mount)","description":"\u003cp\u003eThe NiSi ATHENA PRIME 25mm T1.9 is a professional cinema lens designed for filmmakers demanding exceptional image quality and control. With minimal focus breathing and precision optics, it delivers cinematic portraits and narrative work with beautiful bokeh and reliable focus performance. Engineered for standardized cinema rigs and gimbal setups.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eT1.9 aperture:\u003c\/strong\u003e Enables cinematic shallow depth of field and performance in low-light scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing:\u003c\/strong\u003e Maintains consistent framing throughout focus pulls and reframing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-low chromatic aberration:\u003c\/strong\u003e Precise color rendering and edge clarity for pristine imagery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGimbal-ready design:\u003c\/strong\u003e Lightweight, balanced profile integrates with DJI, Zhiyun, and industry-standard stabilizers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e25mm filter thread:\u003c\/strong\u003e Compatible with standard cinema filters and matte box accessories.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151758336305,"sku":"NIC-ATH-25RF","price":1269.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/RF25_10621ccd-c50a-4758-8394-0e9ca86a7a2f.jpg?v=1741028628"},{"product_id":"nisi-35mm-athena-prime-full-frame-cinema-lens-t1-9-rf-mount-2","title":"NiSi 35mm ATHENA PRIME Full Frame Cinema Lens T1.9 (RF Mount)","description":"\u003cp\u003eThe NiSi ATHENA PRIME 35mm T1.9 is a professional cinema lens designed for filmmakers demanding exceptional image quality and control. With minimal focus breathing and precision optics, it delivers cinematic portraits and narrative work with beautiful bokeh and reliable focus performance. Engineered for standardized cinema rigs and gimbal setups.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eT1.9 aperture:\u003c\/strong\u003e Enables cinematic shallow depth of field and performance in low-light scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing:\u003c\/strong\u003e Maintains consistent framing throughout focus pulls and reframing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-low chromatic aberration:\u003c\/strong\u003e Precise color rendering and edge clarity for pristine imagery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGimbal-ready design:\u003c\/strong\u003e Lightweight, balanced profile integrates with DJI, Zhiyun, and industry-standard stabilizers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e35mm filter thread:\u003c\/strong\u003e Compatible with standard cinema filters and matte box accessories.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151758467377,"sku":"NIC-ATH-35RF","price":1269.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/RF35_d9a10d04-cba7-4032-9880-3abc185eb393.jpg?v=1741028627"},{"product_id":"nisi-50mm-athena-prime-full-frame-cinema-lens-t1-9-rf-mount-2","title":"NiSi 50mm ATHENA PRIME Full Frame Cinema Lens T1.9 (RF Mount)","description":"\u003cp\u003eThe NiSi ATHENA PRIME 50mm T1.9 is a professional cinema lens designed for filmmakers demanding exceptional image quality and control. With minimal focus breathing and precision optics, it delivers cinematic portraits and narrative work with beautiful bokeh and reliable focus performance. Engineered for standardized cinema rigs and gimbal setups.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eT1.9 aperture:\u003c\/strong\u003e Enables cinematic shallow depth of field and performance in low-light scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing:\u003c\/strong\u003e Maintains consistent framing throughout focus pulls and reframing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-low chromatic aberration:\u003c\/strong\u003e Precise color rendering and edge clarity for pristine imagery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGimbal-ready design:\u003c\/strong\u003e Lightweight, balanced profile integrates with DJI, Zhiyun, and industry-standard stabilizers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50mm filter thread:\u003c\/strong\u003e Compatible with standard cinema filters and matte box accessories.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151758532913,"sku":"NIC-ATH-50RF","price":1269.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/RF50_42b5bdd3-78ae-4762-8e53-cb5c4e6eddf2.jpg?v=1741028626"},{"product_id":"nisi-85mm-athena-prime-full-frame-cinema-lens-t1-9-rf-mount-2","title":"NiSi 85mm ATHENA PRIME Full Frame Cinema Lens T1.9 (RF Mount)","description":"\u003cp\u003eThe NiSi ATHENA PRIME 85mm T1.9 is a professional cinema lens designed for filmmakers demanding exceptional image quality and control. With minimal focus breathing and precision optics, it delivers cinematic portraits and narrative work with beautiful bokeh and reliable focus performance. Engineered for standardized cinema rigs and gimbal setups.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eT1.9 aperture:\u003c\/strong\u003e Enables cinematic shallow depth of field and performance in low-light scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing:\u003c\/strong\u003e Maintains consistent framing throughout focus pulls and reframing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-low chromatic aberration:\u003c\/strong\u003e Precise color rendering and edge clarity for pristine imagery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGimbal-ready design:\u003c\/strong\u003e Lightweight, balanced profile integrates with DJI, Zhiyun, and industry-standard stabilizers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e85mm filter thread:\u003c\/strong\u003e Compatible with standard cinema filters and matte box accessories.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151758565681,"sku":"NIC-ATH-85RF","price":1269.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/RF85_c5ad8e2a-f225-4af2-90d8-693dcd213e69.jpg?v=1741028626"},{"product_id":"nisi-athena-prime-full-frame-cinema-lens-kit-with-5-lenses-14mm-t2-4-25mm-t1-9-35mm-t1-9-50mm-t1-9-85mm-t1-9-hard-case-pl-mount-4565-black-mist-4565-pl-2","title":"NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 + Hard Case (PL Mount) + 4565 Black Mist + 4565 PL","description":"\u003cp\u003eIntroducing the NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 (PL Mount). This lens kit is designed with a full-frame and 46mm imaging circle, covering focal lengths from 14mm ultra-wide angle to 85mm portrait focal length, making it the perfect choice for most shooting scenarios.\u003c\/p\u003e\n\u003cp\u003eThe Athena Prime lens kit is an excellent choice for filmmakers who demand the highest quality optics. These lenses are designed with maximum micro-contrast control and ultra-low chromatic aberration, providing unparalleled image quality with finer image details. The large aperture of T1.9 (25mm, 35mm, 50mm 85mm) and soft bokeh make these lenses ideal for capturing stunning images and videos with beautiful background separation. Whether you’re shooting a feature film, a documentary, or a music video, the Athena Prime lens kit will help you achieve your creative vision. \u003c\/p\u003e\n\u003cp\u003eThe Athena Prime Lens Series PL mount is also equipped with a rear filter mount, providing a more flexible workflow and creative control for filmmaking. Additionally, these lenses have been designed to minimize focus breathing, ensuring that the change in field of view when adjusting focus from the minimum focus distance to infinity is extremely small. \u003c\/p\u003e\n\u003cp\u003eAll NiSi Athena Prime lenses are matched in weight and size, eliminating the need for rebalancing on a gimbal when switching between lenses. The 77mm filter thread (except the 14mm) and matched aperture and focus rings across the range also make it easy to use lens accessories such as filters and focus gears. The focus ring features 300° of rotation with fluorescent focal scales for precise focus pulls, making it easier for filmmakers to achieve their desired focus. \u003c\/p\u003e\n\u003cp\u003eThe NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 (PL Mount) is a versatile and high-quality lens kit that offers unparalleled image quality, flexibility, and creative control for filmmakers.\u003c\/p\u003e\n\u003cp\u003eThe Kit includes: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAthena 14mm T2.4\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAthena 25mm T1.9\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAthena 35mm T1.9\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAthena 50mm T1.9\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAthena 85mm T1.9\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHard Case\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e1 x NiSi 4x5.65\" Black Mist 1\/8\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e1 x NiSi 4x5.65\" Polariser\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151758631217,"sku":"NIC-ATH-KIT-PL","price":5999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/ATHENA-PL_4c0f5995-843a-4ee3-bb91-12eb3dc6f8ee.jpg?v=1741028624"},{"product_id":"nisi-athena-prime-full-frame-cinema-lens-kit-with-5-lenses-14mm-t2-4-25mm-t1-9-35mm-t1-9-50mm-t1-9-85mm-t1-9-hard-case-e-mount-4565-black-mist-4565-pl-2","title":"NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 + Hard Case (E Mount) + 4565 Black Mist + 4565 PL","description":"Introducing the NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 (E Mount). This lens kit is designed with a full-frame and 46mm imaging circle, covering focal lengths from 14mm ultra-wide angle to 85mm portrait focal length, making it the perfect choice for most shooting scenarios.\n\\n\n\\nThe Athena Prime lens kit is an excellent choice for filmmakers who demand the highest quality optics. These lenses are designed with maximum micro-contrast control and ultra-low chromatic aberration, providing unparalleled image quality with finer image details. The large aperture of T1.9 (25mm, 35mm, 50mm 85mm) and soft bokeh make these lenses ideal for capturing stunning images and videos with beautiful background separation. Whether you're shooting a feature film, a documentary, or a music video, the Athena Prime lens kit will help you achieve your creative vision.\n\\n\n\\nThe Athena Prime Lens Series E mount is also equipped with a drop-in filter mount, providing a more flexible workflow and creative control for filmmaking. Additionally, these lenses have been designed to minimize focus breathing, ensuring that the change in field of view when adjusting focus from the minimum focus distance to infinity is extremely small.\n\\n\n\\nAll NiSi Athena Prime lenses are matched in weight and size, eliminating the need for rebalancing on a gimbal when switching between lenses. The 77mm filter thread (except the 14mm) and matched aperture and focus rings across the range also make it easy to use lens accessories such as filters and focus gears. The focus ring features 300° of rotation with fluorescent focal scales for precise focus pulls, making it easier for filmmakers to achieve their desired focus.\n\\n\n\\nThe NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 (E Mount) is a versatile and high-quality lens kit that offers unparalleled image quality, flexibility, and creative control for filmmakers.\n\\n\n\\nThe Kit includes:\n\\n\u003cul\u003e\n\\n \u003cli\u003eAthena 14mm T2.4\u003c\/li\u003e\n\\n \u003cli\u003eAthena 25mm T1.9\u003c\/li\u003e\n\\n \u003cli\u003eAthena 35mm T1.9\u003c\/li\u003e\n\\n \u003cli\u003eAthena 50mm T1.9\u003c\/li\u003e\n\\n \u003cli\u003eAthena 85mm T1.9\u003c\/li\u003e\n\\n \u003cli\u003eHard Case\u003c\/li\u003e\n\\n \u003cli\u003e1 x NiSi 4x5.65\" Black Mist 1\/8\u003c\/li\u003e\n\\n \u003cli\u003e1 x NiSi 4x5.65\" Polariser\u003c\/li\u003e\n\\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151758696753,"sku":"NIC-ATH-KIT-E","price":5999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/ATHENA-E-and-RF_51e04df4-7d7d-4262-80a6-343fafa825e4.jpg?v=1741028623"},{"product_id":"nisi-athena-prime-full-frame-cinema-lens-kit-with-5-lenses-14mm-t2-4-25mm-t1-9-35mm-t1-9-50mm-t1-9-85mm-t1-9-hard-case-rf-mount-4565-black-mist-4565-pl-2","title":"NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 + Hard Case (RF Mount) + 4565 Black Mist + 4565 PL","description":"Introducing the NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 (RF Mount). This lens kit is designed with a full-frame and 46mm imaging circle, covering focal lengths from 14mm ultra-wide angle to 85mm portrait focal length, making it the perfect choice for most shooting scenarios.\n\\n\n\\nThe Athena Prime lens kit is an excellent choice for filmmakers who demand the highest quality optics. These lenses are designed with maximum micro-contrast control and ultra-low chromatic aberration, providing unparalleled image quality with finer image details. The large aperture of T1.9 (25mm, 35mm, 50mm 85mm) and soft bokeh make these lenses ideal for capturing stunning images and videos with beautiful background separation. Whether you're shooting a feature film, a documentary, or a music video, the Athena Prime lens kit will help you achieve your creative vision.\n\\n\n\\nThe Athena Prime Lens Series E mount is also equipped with a drop-in filter mount, providing a more flexible workflow and creative control for filmmaking. Additionally, these lenses have been designed to minimize focus breathing, ensuring that the change in field of view when adjusting focus from the minimum focus distance to infinity is extremely small.\n\\n\n\\nAll NiSi Athena Prime lenses are matched in weight and size, eliminating the need for rebalancing on a gimbal when switching between lenses. The 77mm filter thread (except the 14mm) and matched aperture and focus rings across the range also make it easy to use lens accessories such as filters and focus gears. The focus ring features 300° of rotation with fluorescent focal scales for precise focus pulls, making it easier for filmmakers to achieve their desired focus.\n\\n\n\\nThe NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 (RF Mount) is a versatile and high-quality lens kit that offers unparalleled image quality, flexibility, and creative control for filmmakers.\n\\n\n\\nThe Kit includes:\n\\n\u003cul\u003e\n\\n \u003cli\u003eAthena 14mm T2.4\u003c\/li\u003e\n\\n \u003cli\u003eAthena 25mm T1.9\u003c\/li\u003e\n\\n \u003cli\u003eAthena 35mm T1.9\u003c\/li\u003e\n\\n \u003cli\u003eAthena 50mm T1.9\u003c\/li\u003e\n\\n \u003cli\u003eAthena 85mm T1.9\u003c\/li\u003e\n\\n \u003cli\u003eHard Case\u003c\/li\u003e\n\\n \u003cli\u003e1 x NiSi 4x5.65\" Black Mist 1\/8\u003c\/li\u003e\n\\n \u003cli\u003e1 x NiSi 4x5.65\" Polariser\u003c\/li\u003e\n\\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151759221041,"sku":"NIC-ATH-KIT-RF","price":5999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/ATHENA-E-and-RF_bbc21c2b-8c0b-4779-8a27-e1750e858cda.jpg?v=1741028623"},{"product_id":"nisi-athena-prime-full-frame-cinema-lens-kit-with-5-lenses-14mm-t2-4-25mm-t1-9-35mm-t1-9-50mm-t1-9-85mm-t1-9-hard-case-e-mount-no-drop-in-filter-2","title":"NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 + Hard Case (E Mount | No Drop In Filter)","description":"Introducing the NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 (E Mount | No Drop In Filter). This lens kit is designed with a full-frame and 46mm imaging circle, covering focal lengths from 14mm ultra-wide angle to 85mm portrait focal length, making it the perfect choice for most shooting scenarios.\n\\n\n\\nThe Athena Prime Lenses have been designed with maximum micro-contrast control and ultra-low chromatic aberration, providing unparalleled image quality with finer image details. The large aperture of T1.9 (25mm, 35mm, 50mm 85mm) and soft bokeh make these lenses ideal for capturing stunning images and videos with beautiful background separation. Whether you're shooting a feature film, a documentary, or a music video, the Athena Prime lens kit will help you achieve your creative vision.\n\\n\n\\nThe Athena Prime lenses have been designed to minimize focus breathing, ensuring that the change in field of view when adjusting focus from the minimum focus distance to infinity is extremely small.\n\\n\n\\nAll NiSi Athena Prime lenses are matched in weight and size, eliminating the need for rebalancing on a gimbal when switching between lenses. The 77mm filter thread (except the 14mm) and matched aperture and focus rings across the range also make it easy to use lens accessories such as filters and focus gears. The focus ring features 300° of rotation with fluorescent focal scales for precise focus pulls, making it easier for filmmakers to achieve their desired focus.\n\\n\n\\nThe NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 (E Mount | No Drop In Filter) is a versatile and high-quality lens kit that offers unparalleled image quality, flexibility, and creative control for filmmakers.\n\\n\n\\nThe Kit includes:\n\\n\u003cul\u003e\n\\n \u003cli\u003eAthena 14mm T2.4 (No Drop In Filter)\u003c\/li\u003e\n\\n \u003cli\u003eAthena 25mm T1.9 (No Drop In Filter)\u003c\/li\u003e\n\\n \u003cli\u003eAthena 35mm T1.9 (No Drop In Filter)\u003c\/li\u003e\n\\n \u003cli\u003eAthena 50mm T1.9 (No Drop In Filter)\u003c\/li\u003e\n\\n \u003cli\u003eAthena 85mm T1.9 (No Drop In Filter)\u003c\/li\u003e\n\\n \u003cli\u003eHard Case\u003c\/li\u003e\n\\n \u003cli\u003e1 x NiSi 4x5.65\" Black Mist 1\/8\u003c\/li\u003e\n\\n \u003cli\u003e1 x NiSi 4x5.65\" Polariser\u003c\/li\u003e\n\\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151763054897,"sku":"NIC-ATH-KIT-E-NF","price":5999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/NiSi-Athena-Set-E-Mount-No-Drop-in-FIlter-Main_db8f48cd-522a-45f1-b41e-af223f4fe606.jpg?v=1741028590"},{"product_id":"nisi-14mm-athena-prime-full-frame-cinema-lens-t2-4-e-mount-no-drop-in-filter-2","title":"NiSi 14mm ATHENA PRIME Full Frame Cinema Lens T2.4 (E Mount | No Drop In Filter)","description":"\n\u003cp\u003eThe NiSi 14mm ATHENA PRIME T2.4 in E mount (No Drop-In Filter) is the same ultra-wide cinema prime as the standard E-mount version, built for filmmakers who don't need the rear filter drawer and prefer the simpler mount. Its T2.4 maximum aperture still delivers soft background separation at 14mm, and it shares the same minimized focus breathing and matched series dimensions as the rest of the ATHENA PRIME lineup. It's the choice for shooters who plan to filter with a matte box up front instead of using a rear drop-in filter.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast T2.4 aperture\u003c\/strong\u003e: Delivers soft bokeh and strong background separation at an ultra-wide 14mm focal length.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing\u003c\/strong\u003e: Field of view stays consistent from minimum focus distance to infinity, for clean, predictable focus pulls.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatched series design\u003c\/strong\u003e: Shares consistent weight, size, and gear position with the rest of the ATHENA PRIME lineup, so switching lenses doesn't require rebalancing a gimbal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecise focus control\u003c\/strong\u003e: A 300° focus ring rotation with fluorescent focal scales supports accurate, repeatable focus pulls in low light.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimplified mount\u003c\/strong\u003e: This E-mount configuration omits the rear drop-in filter drawer, for shooters who filter up front with a matte box instead.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151763120433,"sku":"NIC-ATH-14E-NF","price":1399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/14mm-Athena-E-No-Drop-in-Filter-1_89ea3029-233a-43d2-9463-1195e5e993f9.jpg?v=1741028590"},{"product_id":"nisi-25mm-athena-prime-full-frame-cinema-lens-t1-9-e-mount-no-drop-in-filter-2","title":"NiSi 25mm ATHENA PRIME Full Frame Cinema Lens T1.9 (E Mount | No Drop In Filter)","description":"\u003cp\u003eThe NiSi ATHENA PRIME 25mm T1.9 is a professional cinema lens designed for filmmakers demanding exceptional image quality and control. With minimal focus breathing and precision optics, it delivers cinematic portraits and narrative work with beautiful bokeh and reliable focus performance. Engineered for standardized cinema rigs and gimbal setups.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eT1.9 aperture:\u003c\/strong\u003e Enables cinematic shallow depth of field and performance in low-light scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing:\u003c\/strong\u003e Maintains consistent framing throughout focus pulls and reframing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-low chromatic aberration:\u003c\/strong\u003e Precise color rendering and edge clarity for pristine imagery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGimbal-ready design:\u003c\/strong\u003e Lightweight, balanced profile integrates with DJI, Zhiyun, and industry-standard stabilizers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e25mm filter thread:\u003c\/strong\u003e Compatible with standard cinema filters and matte box accessories.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151763153201,"sku":"NIC-ATH-25E-NF","price":1269.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/25mm-Athena-E-No-Drop-in-Filter-1_51c91a0b-2638-44c0-b9e5-9ea6b26c20a4.jpg?v=1741028589"},{"product_id":"nisi-35mm-athena-prime-full-frame-cinema-lens-t1-9-e-mount-no-drop-in-filter-2","title":"NiSi 35mm ATHENA PRIME Full Frame Cinema Lens T1.9 (E Mount | No Drop In Filter)","description":"\u003cp\u003eThe NiSi ATHENA PRIME 35mm T1.9 is a professional cinema lens designed for filmmakers demanding exceptional image quality and control. With minimal focus breathing and precision optics, it delivers cinematic portraits and narrative work with beautiful bokeh and reliable focus performance. Engineered for standardized cinema rigs and gimbal setups.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eT1.9 aperture:\u003c\/strong\u003e Enables cinematic shallow depth of field and performance in low-light scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing:\u003c\/strong\u003e Maintains consistent framing throughout focus pulls and reframing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-low chromatic aberration:\u003c\/strong\u003e Precise color rendering and edge clarity for pristine imagery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGimbal-ready design:\u003c\/strong\u003e Lightweight, balanced profile integrates with DJI, Zhiyun, and industry-standard stabilizers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e35mm filter thread:\u003c\/strong\u003e Compatible with standard cinema filters and matte box accessories.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151763185969,"sku":"NIC-ATH-35E-NF","price":1269.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/35mm-Athena-E-No-Drop-in-Filter_d68cd99b-bfe7-46cb-a3a1-782f35129f09.jpg?v=1741028588"},{"product_id":"nisi-50mm-athena-prime-full-frame-cinema-lens-t1-9-e-mount-no-drop-in-filter-2","title":"NiSi 50mm ATHENA PRIME Full Frame Cinema Lens T1.9 (E Mount | No Drop In Filter)","description":"\u003cp\u003eThe NiSi ATHENA PRIME 50mm T1.9 is a professional cinema lens designed for filmmakers demanding exceptional image quality and control. With minimal focus breathing and precision optics, it delivers cinematic portraits and narrative work with beautiful bokeh and reliable focus performance. Engineered for standardized cinema rigs and gimbal setups.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eT1.9 aperture:\u003c\/strong\u003e Enables cinematic shallow depth of field and performance in low-light scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing:\u003c\/strong\u003e Maintains consistent framing throughout focus pulls and reframing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-low chromatic aberration:\u003c\/strong\u003e Precise color rendering and edge clarity for pristine imagery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGimbal-ready design:\u003c\/strong\u003e Lightweight, balanced profile integrates with DJI, Zhiyun, and industry-standard stabilizers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50mm filter thread:\u003c\/strong\u003e Compatible with standard cinema filters and matte box accessories.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151763251505,"sku":"NIC-ATH-50E-NF","price":1269.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/50mm-Athena-E-No-Drop-in-Filter_af5104d5-dfeb-41c3-b370-5df89724e3ae.jpg?v=1741028587"},{"product_id":"nisi-85mm-athena-prime-full-frame-cinema-lens-t1-9-e-mount-no-drop-in-filter-2","title":"NiSi 85mm ATHENA PRIME Full Frame Cinema Lens T1.9 (E Mount | No Drop In Filter)","description":"\u003cp\u003eThe NiSi ATHENA PRIME 85mm T1.9 is a professional cinema lens designed for filmmakers demanding exceptional image quality and control. With minimal focus breathing and precision optics, it delivers cinematic portraits and narrative work with beautiful bokeh and reliable focus performance. Engineered for standardized cinema rigs and gimbal setups.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eT1.9 aperture:\u003c\/strong\u003e Enables cinematic shallow depth of field and performance in low-light scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing:\u003c\/strong\u003e Maintains consistent framing throughout focus pulls and reframing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-low chromatic aberration:\u003c\/strong\u003e Precise color rendering and edge clarity for pristine imagery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGimbal-ready design:\u003c\/strong\u003e Lightweight, balanced profile integrates with DJI, Zhiyun, and industry-standard stabilizers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e85mm filter thread:\u003c\/strong\u003e Compatible with standard cinema filters and matte box accessories.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151763284273,"sku":"NIC-ATH-85E-NF","price":1269.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/85mm-Athena-E-No-Drop-in-Filter_eda9bb34-8a41-4389-8fe6-df7369a8776c.jpg?v=1741028586"},{"product_id":"nisi-14mm-athena-prime-full-frame-cinema-lens-t2-4-l-mount-2","title":"NiSi 14mm ATHENA PRIME Full Frame Cinema Lens T2.4 (L Mount)","description":"\n\u003cp\u003eThe NiSi 14mm ATHENA PRIME T2.4 in L mount brings the same ultra-wide cinema prime to L-mount cinema and mirrorless bodies, aimed at filmmakers on Panasonic, Leica, or Sigma L-mount systems who want cinema-grade optics matched natively to their camera. Its T2.4 maximum aperture produces soft background separation at a focal length most zooms can't match for wide establishing shots, and a rear filter mount keeps ND and polarizer filters out of the way of the front element. It shares its size, weight, and gearing with the rest of the ATHENA PRIME series, so it drops into an existing L-mount cine kit without any rebalancing.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast T2.4 aperture\u003c\/strong\u003e: Delivers soft bokeh and strong background separation at an ultra-wide 14mm focal length.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRear filter mount\u003c\/strong\u003e: Accepts ND filters, polarizers, and other filters behind the lens rather than in front, for faster swaps and less risk of front-element damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing\u003c\/strong\u003e: Field of view stays consistent from minimum focus distance to infinity, for clean, predictable focus pulls.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatched series design\u003c\/strong\u003e: Shares consistent weight, size, and gear position with the rest of the ATHENA PRIME lineup, so switching lenses doesn't require rebalancing a gimbal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecise focus control\u003c\/strong\u003e: A 300° focus ring rotation with fluorescent focal scales supports accurate, repeatable focus pulls in low light.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNative L mount\u003c\/strong\u003e: Built for L-mount cinema and mirrorless cameras, matching the mount and gearing of the rest of the ATHENA PRIME set.\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151763317041,"sku":"NIC-ATH-14L","price":1399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/L14_5f2c5c94-dc06-4691-9793-d912a1cf8963.jpg?v=1741028585"},{"product_id":"nisi-25mm-athena-prime-full-frame-cinema-lens-t1-9-l-mount-2","title":"NiSi 25mm ATHENA PRIME Full Frame Cinema Lens T1.9 (L Mount)","description":"\u003cp\u003eThe NiSi ATHENA PRIME 25mm T1.9 is a professional cinema lens designed for filmmakers demanding exceptional image quality and control. With minimal focus breathing and precision optics, it delivers cinematic portraits and narrative work with beautiful bokeh and reliable focus performance. Engineered for standardized cinema rigs and gimbal setups.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eT1.9 aperture:\u003c\/strong\u003e Enables cinematic shallow depth of field and performance in low-light scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing:\u003c\/strong\u003e Maintains consistent framing throughout focus pulls and reframing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-low chromatic aberration:\u003c\/strong\u003e Precise color rendering and edge clarity for pristine imagery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGimbal-ready design:\u003c\/strong\u003e Lightweight, balanced profile integrates with DJI, Zhiyun, and industry-standard stabilizers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e25mm filter thread:\u003c\/strong\u003e Compatible with standard cinema filters and matte box accessories.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151763382577,"sku":"NIC-ATH-25L","price":1269.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/L25_b704a65c-dbc9-47f8-9005-f4c1ab75a58f.jpg?v=1741028585"},{"product_id":"nisi-35mm-athena-prime-full-frame-cinema-lens-t1-9-l-mount-2","title":"NiSi 35mm ATHENA PRIME Full Frame Cinema Lens T1.9 (L Mount)","description":"\u003cp\u003eThe NiSi ATHENA PRIME 35mm T1.9 is a professional cinema lens designed for filmmakers demanding exceptional image quality and control. With minimal focus breathing and precision optics, it delivers cinematic portraits and narrative work with beautiful bokeh and reliable focus performance. Engineered for standardized cinema rigs and gimbal setups.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eT1.9 aperture:\u003c\/strong\u003e Enables cinematic shallow depth of field and performance in low-light scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing:\u003c\/strong\u003e Maintains consistent framing throughout focus pulls and reframing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-low chromatic aberration:\u003c\/strong\u003e Precise color rendering and edge clarity for pristine imagery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGimbal-ready design:\u003c\/strong\u003e Lightweight, balanced profile integrates with DJI, Zhiyun, and industry-standard stabilizers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e35mm filter thread:\u003c\/strong\u003e Compatible with standard cinema filters and matte box accessories.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151763415345,"sku":"NIC-ATH-35L","price":1269.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/L35_f5e52052-f8a8-4271-a305-b1fbd1d5c29f.jpg?v=1741028584"},{"product_id":"nisi-50mm-athena-prime-full-frame-cinema-lens-t1-9-l-mount-2","title":"NiSi 50mm ATHENA PRIME Full Frame Cinema Lens T1.9 (L Mount)","description":"\u003cp\u003eThe NiSi ATHENA PRIME 50mm T1.9 is a professional cinema lens designed for filmmakers demanding exceptional image quality and control. With minimal focus breathing and precision optics, it delivers cinematic portraits and narrative work with beautiful bokeh and reliable focus performance. Engineered for standardized cinema rigs and gimbal setups.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eT1.9 aperture:\u003c\/strong\u003e Enables cinematic shallow depth of field and performance in low-light scenarios.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing:\u003c\/strong\u003e Maintains consistent framing throughout focus pulls and reframing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-low chromatic aberration:\u003c\/strong\u003e Precise color rendering and edge clarity for pristine imagery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGimbal-ready design:\u003c\/strong\u003e Lightweight, balanced profile integrates with DJI, Zhiyun, and industry-standard stabilizers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50mm filter thread:\u003c\/strong\u003e Compatible with standard cinema filters and matte box accessories.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151763480881,"sku":"NIC-ATH-50L","price":1269.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/L50_b0177701-b997-42c1-953e-841567245293.jpg?v=1741028583"},{"product_id":"nisi-85mm-athena-prime-full-frame-cinema-lens-t1-9-l-mount-2","title":"NiSi 85mm ATHENA PRIME Full Frame Cinema Lens T1.9 (L Mount)","description":"\u003cp\u003eThe Athena Prime 85mm is built for micro-contrast control and low chromatic aberration at a bright T1.9 aperture, giving it soft bokeh and strong background separation for full-frame cinema work. This L Mount version includes a drop-in filter slot, letting you add ND filters or polarizers without mounting them on the front of the lens — faster to swap and less risk of front-element damage. Like the rest of the Athena Prime range, it's matched in weight and size to other focal lengths so switching lenses on a gimbal doesn't require rebalancing, and its 300° focus ring rotation with fluorescent focal scales is built for precise, repeatable focus pulls.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eT1.9 maximum aperture\u003c\/strong\u003e: full-frame coverage with soft bokeh and strong background separation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrop-in filter mount (L Mount)\u003c\/strong\u003e: add ND filters or polarizers without front-mounting, for faster swaps and less risk of front-element damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimized focus breathing\u003c\/strong\u003e: field of view stays consistent from minimum focus distance to infinity for smoother focus pulls.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatched size and weight across the Athena Prime range\u003c\/strong\u003e: no rebalancing needed on a gimbal when switching lenses; 77mm filter thread shared across the series.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e300° focus ring rotation\u003c\/strong\u003e: fluorescent focal scales for precise pulls in low light.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151763546417,"sku":"NIC-ATH-85L","price":1269.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/L85_fd3418a2-82c8-476a-bbc9-170365417074.jpg?v=1741028582"},{"product_id":"nisi-athena-prime-full-frame-cinema-lens-kit-with-5-lenses-14mm-t2-4-25mm-t1-9-35mm-t1-9-50mm-t1-9-85mm-t1-9-hard-case-l-mount-2","title":"NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 + Hard Case (L Mount)","description":"Introducing the NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 (L Mount). This lens kit is designed with a full-frame and 46mm imaging circle, covering focal lengths from 14mm ultra-wide angle to 85mm portrait focal length, making it the perfect choice for most shooting scenarios.\n\\n\n\\nThe Athena Prime lens kit is an excellent choice for filmmakers who demand the highest quality optics. These lenses are designed with maximum micro-contrast control and ultra-low chromatic aberration, providing unparalleled image quality with finer image details. The large aperture of T1.9 (25mm, 35mm, 50mm 85mm) and soft bokeh make these lenses ideal for capturing stunning images and videos with beautiful background separation. Whether you're shooting a feature film, a documentary, or a music video, the Athena Prime lens kit will help you achieve your creative vision.\n\\n\n\\nThe Athena Prime Lens Series L mount is also equipped with a drop-in filter mount, providing a more flexible workflow and creative control for filmmaking. Additionally, these lenses have been designed to minimize focus breathing, ensuring that the change in field of view when adjusting focus from the minimum focus distance to infinity is extremely small.\n\\n\n\\nAll NiSi Athena Prime lenses are matched in weight and size, eliminating the need for rebalancing on a gimbal when switching between lenses. The 77mm filter thread (except the 14mm) and matched aperture and focus rings across the range also make it easy to use lens accessories such as filters and focus gears. The focus ring features 300° of rotation with fluorescent focal scales for precise focus pulls, making it easier for filmmakers to achieve their desired focus.\n\\n\n\\nThe NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 (L Mount) is a versatile and high-quality lens kit that offers unparalleled image quality, flexibility, and creative control for filmmakers.\n\\n\n\\nThe Kit includes:\n\\n\u003cul\u003e\n\\n \u003cli\u003eAthena 14mm T2.4\u003c\/li\u003e\n\\n \u003cli\u003eAthena 25mm T1.9\u003c\/li\u003e\n\\n \u003cli\u003eAthena 35mm T1.9\u003c\/li\u003e\n\\n \u003cli\u003eAthena 50mm T1.9\u003c\/li\u003e\n\\n \u003cli\u003eAthena 85mm T1.9\u003c\/li\u003e\n\\n \u003cli\u003eHard Case\u003c\/li\u003e\n\\n \u003cli\u003e1 x NiSi 4x5.65\" Black Mist 1\/8\u003c\/li\u003e\n\\n \u003cli\u003e1 x NiSi 4x5.65\" Polariser\u003c\/li\u003e\n\\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151763579185,"sku":"NIC-ATH-KIT-L","price":5999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/ATHENA-E-and-RF_0fdfd37a-1ed9-42c6-aeb9-a34798c55d42.jpg?v=1741028581"},{"product_id":"nisi-athena-prime-full-frame-cinema-lens-kit-with-5-lenses-14mm-t2-4-25mm-t1-9-35mm-t1-9-50mm-t1-9-85mm-t1-9-hard-case-g-mount-no-drop-in-filter-2","title":"NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 + Hard Case (G Mount | No Drop In Filter)","description":"Introducing the NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 (G Mount | No Drop In Filter). This lens kit is designed with a full-frame and 46mm imaging circle, covering focal lengths from 14mm ultra-wide angle to 85mm portrait focal length, making it the perfect choice for most shooting scenarios.\n\\n\n\\nThe Athena Prime Lenses have been designed with maximum micro-contrast control and ultra-low chromatic aberration, providing unparalleled image quality with finer image details. The large aperture of T1.9 (25mm, 35mm, 50mm 85mm) and soft bokeh make these lenses ideal for capturing stunning images and videos with beautiful background separation. Whether you're shooting a feature film, a documentary, or a music video, the Athena Prime lens kit will help you achieve your creative vision.\n\\n\n\\nThe Athena Prime lenses have been designed to minimize focus breathing, ensuring that the change in field of view when adjusting focus from the minimum focus distance to infinity is extremely small.\n\\n\n\\nAll NiSi Athena Prime lenses are matched in weight and size, eliminating the need for rebalancing on a gimbal when switching between lenses. The 77mm filter thread (except the 14mm) and matched aperture and focus rings across the range also make it easy to use lens accessories such as filters and focus gears. The focus ring features 300° of rotation with fluorescent focal scales for precise focus pulls, making it easier for filmmakers to achieve their desired focus.\n\\n\n\\nThe NiSi ATHENA PRIME Full Frame Cinema Lens Kit with 5 Lenses 14mm T2.4, 25mm T1.9, 35mm T1.9, 50mm T1.9, 85mm T1.9 (G Mount | No Drop In Filter) is a versatile and high-quality lens kit that offers unparalleled image quality, flexibility, and creative control for filmmakers.\n\\n\u003cul\u003e\n\\n \u003cli\u003eThis Mount has No Drop-in filter\u003c\/li\u003e\n\\n \u003cli\u003eThe 14mm must be used in GFX 35mm Format Mode to avoid vigetting\u003c\/li\u003e\n\\n\u003c\/ul\u003e\n\\nThe Kit includes:\n\\n\u003cul\u003e\n\\n \u003cli\u003eAthena 14mm T2.4 (No Drop In Filter)\u003c\/li\u003e\n\\n \u003cli\u003eAthena 25mm T1.9 (No Drop In Filter)\u003c\/li\u003e\n\\n \u003cli\u003eAthena 35mm T1.9 (No Drop In Filter)\u003c\/li\u003e\n\\n \u003cli\u003eAthena 50mm T1.9 (No Drop In Filter)\u003c\/li\u003e\n\\n \u003cli\u003eAthena 85mm T1.9 (No Drop In Filter)\u003c\/li\u003e\n\\n \u003cli\u003eHard Case\u003c\/li\u003e\n\\n \u003cli\u003e1 x NiSi 4x5.65\" Black Mist 1\/8\u003c\/li\u003e\n\\n \u003cli\u003e1 x NiSi 4x5.65\" Polariser\u003c\/li\u003e\n\\n\u003c\/ul\u003e","brand":"NiSi","offers":[{"title":"Default Title","offer_id":49151763644721,"sku":"NIC-ATH-KIT-G-NF","price":5999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0851\/8703\/5441\/files\/NiSi-Athena-Set-G-Mount-No-Drop-in-FIlter-Main_87b2a003-2512-45eb-a800-a496801473af.jpg?v=1741028580"}],"url":"https:\/\/www.impulsecameras.com\/collections\/lenses.oembed?page=34","provider":"IMPULSE","version":"1.0","type":"link"}